Authored by Ashley Moey, Marketing Analyst, Metric Digital The definition of advertising has changed. The ideation process of developing creative has change. The picture of what an effective ad [ … ]
Pay-Per-Click (PPC) Types There are many PPC practices available in the market. So this is very important to make a market research before getting started with PPC.
Stay tune with the Keywords Research if you are using PPC: Keywords are the basic foundation of any search engine. Either you are going with Google or Yahoo Bing Network, [ … ]
PPC Working Methodology: PPC or Pay-per-click is calculated by; PPC = Advertising Cost/no. of clicks Basically search engines determined PPC by two models 1. Flate Rate Model 2. Bid Based [ … ]
Importance of PPC: You must have seen ‘ad’ leveled search results, sponsored search results and shop list advertisment on the top page of major search engines like Google and Bing. [ … ]