What is a keywords planner?
In SEO terminology keywords might be the most frequent used keyword. Keywords are the DNA of search engines and SEO. Hence planning for correct keywords is crucial while optimizing any webpage. If you are planning for PPC not SEO still keyword planning is must as you must not go to pay the search engines for wrong keywords. Hence search engine provides their tools so that you could plan for a correct keyword for your webpage and optimize accordingly or start a PPC.
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