Online Reputation Management (ORM) – SEO Tutorial 19


Author Name – Kavita

Organization – JDM Web Technologies

Author Email – kavita.jdmseo@gmail.com

Online Reputation Management (ORM) is a strategy and process for online monitoring, identifying and influencing your digital reputation and reputation. Effective online reputation management strategies can also provide you with new opportunities and insights to improve brand awareness.

If you are a business owner, surely you know that a good reputation is critical to business growth. The same is true for your digital reputation, as most of the today’s digital business, lifestyles are online when they encounter problems or require information about a particular product or service. If your reputation is negative on online, will these people who are finding answers move their head towards you? At the end of the day, an online bad reputation will have a negative impact on your business goals.

There are many other reasons why it is important to have an online reputation management process to help you with social media and other digital marketing campaigns, but this is just a few reasons for considering the reasons.

Increase sale

Many people have been researching brands, services, and products online before making their final purchase decisions. Do you know what they are looking for? If not, then you miss it. If you are not sure what information your customer receives, and what information you want to give them, then what your marketing campaign make a difference? Most companies began to investigate their sales began to decline. For some people, the momentum of recovery is not worth the economy, the service or the product is closed. What is your valuable opinion, if you are looking for your target audience online? Will this change the game?

Build trust

Trust as a customer is a major component of success. Your clients discuss their purchases with friends, and when they have problems, they may spread their experiences. The Internet makes everyone a citizen journalist, and you should now worry about negative content spread like wildfire online. If your company has lost confidence in the public, then there is a chance that you will never be able to become positive again. If you can recover from this negative propaganda to regain the trust of the target audience, the cost will be high compared to the preventable process.

Show your best side

Current and potential investors, companies, banks and the people search online and research your business, before showing any interest in your business. Consider investors as simply by being the consumer at different levels. These investors do not know your company and will often make a decision on the basis of the information which is available on the internet. Again, if you have a negative reputation on the web, it will show up. Do you want to contact a negative reputation?

Online insight

Gossip, speculation, and rumors can break the great name many companies thus lost confidence in the target market. Today, it is very common to see celebrities or businessmen who have relevant scandals disappear from the industry. Very often this happens because of negative information floating around about them.
During the network crisis, internal information is very common but often leaks to external sources before reaching all the basic channels. Back to the day, out, it is easy to solve internal problems. In today’s technology-driven lifestyle, messaging is very fast, especially negative. Folding takes several years to make the brand take a few seconds to build.

So a good reputation is very important for a company to grow and to keep its position stable.

Now let’s see what other leader’s says about online reputation management (ORM)

1. Search Engline Land

The article on this website will tell you ten tips for the online reputation management – ORM of local business. These tips are written by Chris Silver Smith. Please use the following link to read the full article. All the given ten articles is helpful if you are beginners in the field of internet marketing.

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2. Forbes

A popular magazine who probably tells you about every single topic. I am just recommending this article beacuase of its writing and quality. It is headed like – “10 Things You Need To Know About Online Reputation Management”. and “Your Guide To Online Reputation Management”

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3. Entrepreneur.Com

Entrepreneur.com is also an very useful website about business tips. The article on entrepreneur.com is headed as “What Is Online Reputation Management And Why Does It Matter”. In this article some important tips has been suggested by author concerning to online reputation management. You may read the full article from the link below

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4. Kissmetrics

Kissmetrics is a famous A BLOG ABOUT ANALYTICS, MARKETING AND TESTING. The article is headed as “The Definitive Guide to Online Reputation Management” and written by Dan Virgillito. This is a comprehensive article  has been written about online reputation management  ORM. You may read the following article from the link below

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Wikipedia: about online reputation management

On Wikipedia the actual topic is – reputation management. There is a paragraph about online reputation management in this article. However the topic is not comprehensive. Hence despite of having good rank on google on this hot keyword “online reputation management”, I will not recommend this article for you as it is not helpful.


One comment
  1. Irshad


    I am a regular visitor of your blog. I have just started an digital marketing institute. It would be great if you could in list my institute in any of your article.

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