Social Media Marketing:
I have already discussed about social media marketing basics. In social media marketing first tutorial your marketing plan over social media should be discussed. A plan is very important for any marketing strategy. For digital marketing practices social media is an special weapon. However there are variety of social media weapons like Facebook, Twitter, Instagram, Pinterest, Google+ etc. Here you will have a detailed focus on these type of weapon to fight in social media marketing war. Here I will also discuss how to choose which which social media should be important for different type of business. So let’s start;
Popular Social Media Plateforms:
Swarm by Foursquare
and there are some more but not popular. However you are not required to go for the all social media plateform eventhough they are popular. 3 or 4 among the above ones are must for eg. Facebook, Twitter, Linkdine and YouTube (not compulsory). These four can say must for all type of business. Rest of them should be required or not, is completely depend on the nature and location of the business.
Audit the social media need/status of your business:
Auditing hereby means that checking and analyzing the status of the business on social media. In auditing process of the social media status you should be focused on the present social presence, prospective customers and there probable percentages on social media, your objective and goals etc. I have discussed in details in tutorial 2 of social media marketing (SMO & SMM) category.
Motivate yourself for the social media action and do follow strategies:
Actually motivation should be first step but you can not motivate yourself before being engaged in the process of social media actions. That is why I have asked first to audit the social media status and than get some of motivated. To gather inspiration and motivations you should go for the similar businesses on social media plateforms. This is very very important for the social media marketing plans. When you will be there in reading and analyzing other social media marketing strategies you will find the ways to create new practices for social media marketing. Go for the visitors status and comments so that you could judge the number of visitors and their interests in the topic or products.